Luciano training on an outdoor track in New York

Your best self, in a city that never slows down.

private coaching in new york for people who work the way this city does, and don't want to fall apart doing it. your week changes, so the plan changes with it. you show up, i handle the rest.

some weeks you train four times. some weeks you get two, and one of them is at 9pm when you finally get out. that isn't failing. that's new york. the plan is built for it.

Luciano lacing up before a session
about

Your week is full. Training shouldn't add to it.

i'm luciano, and i train the people of new york. most of my clients are already running at full tilt. long days, weeks that never look the same, and they still want to be in good shape.

the problem here isn't motivation. nobody in this city is lazy. it's that the week moves, and most programs are written like your schedule will sit still. you start, you miss a few, you stop, and you figure it was your fault.

so i build the thing that survives a bad week. we plan for the late nights and the trips that come out of nowhere. some weeks you get everything in, most weeks you don't, and it still works. that's what this city is good at. we get it done anyway.

no long contracts.
no cancellation fees.
straight answers about what's realistic.
how it works
01
the questionnaire
five minutes. goals, training history, schedule, and what hasn't worked before.
02
the call
thirty minutes. we decide whether it's a fit, and which format suits you.
03
the program
training, nutrition and sleep, built around your week and updated as you go.
pricing

Two ways to work together.

online coaching
tailored program $150
one-time. built to your goals, equipment and schedule.
  • a full training block, written for you
  • exercise demos for anything unfamiliar
  • one revision after your first week

monthly coaching $200/mo
ongoing. the program plus me, every week.
  • a weekly call on training, nutrition and sleep
  • program rewritten as you progress
  • message access between calls
  • cancel any time
in person, new york
single session $140
one hour, one to one.

session packs $125/session
packs of 6, 8, 12, 16 or 24 sessions. the rate shown is a 12 pack.
  • the per-session rate drops as the pack grows
  • programming for the days you train alone, included
  • your building gym or a third party gym

every option starts with the questionnaire and a short call. nothing is charged before we've spoken.

questions
i've never trained seriously before. is this for me?
yes. plenty of my clients started at zero. we begin with what you can do now and build from there.
how long until i see a difference?
depends where you're starting and how often you train. i'll give you a straight answer on the call instead of a number that sounds good.
i travel a lot. does that break the program?
no. most of my clients travel. hotel gyms and bodyweight work get written into the plan.
can i switch between in person and online?
yes, and plenty of people do. in person to start, online once you know the movements.
what if i need to cancel a session?
no window and no fee. you already paid for the session, so it stays yours until we use it. cancel twice in a row and that one is gone. online check-ins get rescheduled inside the same week, and nothing is charged if you miss one.
where do we train?
it varies. i come to your building gym, or we use a third party gym. we sort that on the call.

Ready when you are.

start with the questionnaire. it takes about five minutes and tells me everything i need before we speak.